{"id":751,"date":"2013-11-14T08:29:41","date_gmt":"2013-11-14T07:29:41","guid":{"rendered":"http:\/\/foreningforalla.se\/?p=751"},"modified":"2020-04-20T13:28:28","modified_gmt":"2020-04-20T11:28:28","slug":"kan-ideella-foreningar-ha-kunder","status":"publish","type":"post","link":"https:\/\/trinambai.se\/en\/kan-ideella-foreningar-ha-kunder\/","title":{"rendered":"Kan ideella f\u00f6reningar ha kunder?"},"content":{"rendered":"<p>Det finns vissa organisationer som ser sina medlemmar som kunder. Det \u00e4r ett syns\u00e4tt som jag absolut inte delar eftersom medlemskapet inte \u00e4r n\u00e5gon produkt. Medlemmarna kan snarare liknas vid medborgare. Men visst kan en f\u00f6rening har kunder. K\u00f6rf\u00f6reningen som s\u00e4ljer biljetter till sin konsert har kunder. Idrottsf\u00f6reningen som s\u00e4ljer kaffe och bulle har kunder. Hembygdsf\u00f6reningen som s\u00e4ljer b\u00f6cker om n\u00e4romr\u00e5dets historia har kunder.<\/p>\n<p>Ideella f\u00f6reningars kundrelationer \u00e4r inte s\u00e5 mycket annorlunda \u00e4n kommersiella f\u00f6retags. Kunderna har definitivt r\u00e4tt att f\u00f6rv\u00e4nta sig service och kvalit\u00e9 som motsvarar priset: ljudanl\u00e4ggningen p\u00e5 k\u00f6rf\u00f6reningens konsert ska fungera, idrottsf\u00f6reningens kaffe f\u00e5r inte smaka tv\u00e5l och om hembygdsf\u00f6reningen s\u00e4ljer sina b\u00f6cker p\u00e5 n\u00e4tet f\u00e5r leveranstiden inte vara f\u00f6r l\u00e5ng.<\/p>\n<p>En skillnad \u00e4r att m\u00e5nga \u00e4r beredd att betala lite extra n\u00e4r pengarna g\u00e5r till en bra sak. Exempelvis \u00e4r det i vanliga fall f\u00e5 som skulle betala 250 kronor f\u00f6r fem meter <a href=\"http:\/\/rattesnoret.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">presentsn\u00f6re<\/a>. Men om pengarna g\u00e5r till R\u00e4ttvisef\u00f6rmedlingens verksamhet \u00e4r det f\u00f6rst\u00e5s en annan sak. D\u00e5 blir det en sorts blandning av k\u00f6p och g\u00e5va. \u00c4ven i ett s\u00e5dant fall \u00e4r det f\u00f6rst\u00e5s viktigt att kunden f\u00e5r det hen betalar f\u00f6r, sn\u00f6ret beh\u00f6ver vara snyggt och t\u00e5ligt.<\/p>\n<p>Det intressanta \u00e4r att m\u00e5nga f\u00f6reningar tv\u00e4rtom tar mindre betalt \u00e4n vad ett f\u00f6retag skulle ha gjort. Det finns naturligtvis en po\u00e4ng med att s\u00e4lja kaffe och bulle billigt, f\u00f6r d\u00e5 kan \u00e4ven personer som inte har r\u00e5d g\u00e5 p\u00e5 caf\u00e9 ta en fika. Samma sak g\u00e4ller n\u00e4r kulturf\u00f6reningar arrangerar f\u00f6rest\u00e4llningar. N\u00e4r det \u00e4nd\u00e5 inte finns n\u00e5got vinstintresse och medlemmarna st\u00e4ller upp ideellt \u00e4r det vettigt att prioritera tillg\u00e4ngligheten.<\/p>\n<p>Men hur ser det ut n\u00e4r f\u00f6reningar paketerar sin kunskap? M\u00e5nga organisationer har spetskompetens inom sitt specialomr\u00e5de utan att vara medveten om det. Det g\u00e4ller i allra h\u00f6gsta grad st\u00f6rre organisationer som har ett kansli med anst\u00e4llda experter. Men \u00e4ven mindre f\u00f6reningar vars arbete utf\u00f6rs helt ideellt kan ha kunskap som efterfr\u00e5gas av exempelvis kommuner, diverse andra myndigheter eller f\u00f6retag. Hur denna kunskap kan paketeras till exempelvis workshops eller r\u00e5dgivning skriver jag om min nya bok <a href=\"https:\/\/trinambai.se\/en\/books-2\/kunskapsforetagaren\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kunskapsf\u00f6retagaren &#8211; starta och utveckla en kreativ verksamhet<\/a>. I boken kan du bland annat l\u00e4sa en intervju med Ida \u00d6stensson, vd p\u00e5 stiftelsen <a href=\"http:\/\/www.crossingboarders.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crossing Boarders<\/a> som delvis finansierar sin verksamhet genom att s\u00e4lja utbildningar i j\u00e4mst\u00e4lldhet.<\/p>\n<p>Det \u00e4r m\u00e5nga organisationer inom civilsamh\u00e4llet som erbjuder helt fantastisk kompetensutveckling inom allt fr\u00e5n tillg\u00e4nglighet och inkludering till sociala media och stadsn\u00e4ra odling. Men m\u00e5nga g\u00f6r ett misstag. De tar alldeles f\u00f6r lite betalt.<\/p>\n<p>P\u00e5 ett s\u00e4tt f\u00f6rst\u00e5r jag det, f\u00f6r ideella f\u00f6reningar f\u00f6reningar \u00e4r oftast inte vana vid att ta betalt och vill ju g\u00e4rna sprida sin kunskap. Men faktum \u00e4r att l\u00e5ga priser f\u00f6r kurser eller f\u00f6rel\u00e4sningar snarare f\u00e5r k\u00f6paren misst\u00e4nka l\u00e5g kvalit\u00e9. S\u00e5 d\u00e5 blir det ist\u00e4llet mindre spridning. <\/p>\n<p>Varf\u00f6r ska en ideell organisation ta mindre betalt f\u00f6r en kunskapsbaserad tj\u00e4nst \u00e4n en kommersiell akt\u00f6r? Det borde ju snarare vara s\u00e5 att den som anv\u00e4nder sina int\u00e4kter f\u00f6r att r\u00e4dda v\u00e4rlden kan ta mer betalt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Det finns vissa organisationer som ser sina medlemmar som kunder. Det \u00e4r ett syns\u00e4tt som jag absolut inte delar eftersom medlemskapet inte \u00e4r n\u00e5gon produkt. Medlemmarna kan snarare liknas vid medborgare. Men visst kan en f\u00f6rening har kunder. K\u00f6rf\u00f6reningen som s\u00e4ljer biljetter till sin konsert har kunder. Idrottsf\u00f6reningen som s\u00e4ljer kaffe och bulle har kunder. [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","uix_meta_title":"","uix_meta_description":"","uix_canonical_url":"","footnotes":""},"categories":[56],"tags":[167,62,115,92],"rightplace-folders":[],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-blogg","tag-foretag","tag-insamling","tag-marknadsforing","tag-professionalisering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kan ideella f\u00f6reningar ha kunder? &#8226; Trinambai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trinambai.se\/en\/kan-ideella-foreningar-ha-kunder\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kan ideella f\u00f6reningar ha kunder? &#8226; Trinambai\" \/>\n<meta property=\"og:description\" content=\"Det finns vissa organisationer som ser sina medlemmar som kunder. Det \u00e4r ett syns\u00e4tt som jag absolut inte delar eftersom medlemskapet inte \u00e4r n\u00e5gon produkt. Medlemmarna kan snarare liknas vid medborgare. Men visst kan en f\u00f6rening har kunder. K\u00f6rf\u00f6reningen som s\u00e4ljer biljetter till sin konsert har kunder. Idrottsf\u00f6reningen som s\u00e4ljer kaffe och bulle har kunder. 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