{"id":784,"date":"2013-11-29T08:29:41","date_gmt":"2013-11-29T07:29:41","guid":{"rendered":"http:\/\/foreningforalla.se\/?p=784"},"modified":"2020-04-20T13:27:17","modified_gmt":"2020-04-20T11:27:17","slug":"anvand-medlemmens-rorlighet","status":"publish","type":"post","link":"https:\/\/trinambai.se\/en\/anvand-medlemmens-rorlighet\/","title":{"rendered":"Anv\u00e4nd medlemmens r\u00f6rlighet!"},"content":{"rendered":"

En medlem \u00e4r en fri radikal<\/em>, som kan r\u00f6ra sig p\u00e5 n\u00e4stan alla arenor i sin organisation. Hen kan representera sin f\u00f6rening p\u00e5 en privat middag eller p\u00e5 tunnelbanan, genom att tala om en av f\u00f6reningens fr\u00e5gor eller bara genom att b\u00e4ra en tr\u00f6ja med ett av f\u00f6reningens budskap. D\u00e5 \u00e4r medlemmen organisationens ansikte ut\u00e5t. Men medlemmen kan ocks\u00e5 delta bakom kulisserna i f\u00f6reningen, n\u00e4r hen \u00e4r med och fattar beslut p\u00e5 \u00e5rsm\u00f6tet, som p\u00e5verkar hela organisationens verksamhet.<\/p>\n

Den h\u00e4r r\u00f6rligheten skapar stora m\u00f6jligheter. Om vi analyserar verksamheterna som medlemmen deltar i kan vi hitta s\u00e4tt att ta tillvara hens kunskaper f\u00f6r att utveckla organisationen. Men n\u00e4r vi t\u00e4nker p\u00e5 medlemskommunikation<\/em> brukar vi traditionellt inte fokusera p\u00e5 medlemmen som kunskapsb\u00e4rare och potentiell utvecklare av verksamheten. Ist\u00e4llet brukar vi t\u00e4nka p\u00e5 medlemsrekrytering och information om f\u00f6reningens verksamhet. Risken med detta fokus \u00e4r att medlemmen blir till ett passivt objekt som ska p\u00e5verkas eller agera p\u00e5 olika s\u00e4tt. I v\u00e4rsta fall ser vi till och med medlemmens r\u00f6rlighet som ett problem.<\/p>\n

F\u00f6r att bli en f\u00f6rening f\u00f6r alla beh\u00f6ver vi f\u00f6rflytta fokus till att \u00f6ka medlemmens inflytande p\u00e5 fler omr\u00e5den \u00e4n enbart \u00e5rsm\u00f6tet. Vi beh\u00f6ver s\u00e4tta delaktigheten i centrum och uppmuntra och rusta den r\u00f6rliga medlemmen.<\/p>\n

Hur ska d\u00e5 detta g\u00e5 till? Ett s\u00e4tt \u00e4r att g\u00f6ra en analys av organisationens praxis<\/em> f\u00f6r medlemskommunikation. Praxis \u00e4r de rutiner, m\u00f6nster och attityder som ligger till grund f\u00f6r hur vi genomf\u00f6r en verksamhet. Att arbeta med praxis inneb\u00e4r att reflektera kring saker vi ofta tar f\u00f6r givet. Vi identifierar vilka risker och m\u00f6jligheter som finns i enskilda ord, m\u00f6tesformer eller strukturer inom organisationen. Med hj\u00e4lp av de nya insikterna kan vi sedan utveckla m\u00f6nster, rutiner och attityder f\u00f6r att ta tillvara de m\u00f6jligheter vi sett, och undvika de risker vi uppt\u00e4ckt.<\/p>\n

L\u00e5t oss se p\u00e5 ett t\u00e4nkbart exempel:<\/em>
\nF\u00f6reningen \u201dTr\u00e4dkramarna\u201d har sv\u00e5rt att rekrytera nya medlemmar. N\u00e4r de analyserar sin praxis uppt\u00e4cker de att rekryteringsarbetet \u00e4r pr\u00e4glat av ett s\u00e4ljt\u00e4nk. Det har lett till att tj\u00e4nstem\u00e4n och f\u00f6rtroendevalda tycker det \u00e4r sv\u00e5rt att locka nya medlemmar \u2013 det k\u00e4nns obekv\u00e4mt att s\u00e4lja<\/em> ett medlemskap. N\u00e4r de ist\u00e4llet l\u00e4gger fokus vid hur medlemmarna kan vara delaktiga i och p\u00e5verka verksamheten blir det mycket l\u00e4ttare. Inte bara \u00f6kar antalet nya medlemmar \u2013 \u00e4ven de befintliga medlemmarna blir mer ben\u00e4gna att stanna kvar och utveckla f\u00f6reningen.<\/p>\n

Den 19 februari h\u00e5ller Praxikon<\/a> en f\u00f6rdjupningskurs i medlemskommunikation<\/a> tillsammans med Trinambai Consulting. P\u00e5 kursen anv\u00e4nder vi just praxisanalyser f\u00f6r att utveckla det strategiska medlemsarbetet.<\/p>","protected":false},"excerpt":{"rendered":"

En medlem \u00e4r en fri radikal, som kan r\u00f6ra sig p\u00e5 n\u00e4stan alla arenor i sin organisation. Hen kan representera sin f\u00f6rening p\u00e5 en privat middag eller p\u00e5 tunnelbanan, genom att tala om en av f\u00f6reningens fr\u00e5gor eller bara genom att b\u00e4ra en tr\u00f6ja med ett av f\u00f6reningens budskap. D\u00e5 \u00e4r medlemmen organisationens ansikte ut\u00e5t. […]<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","uix_meta_title":"","uix_meta_description":"","uix_canonical_url":"","footnotes":""},"categories":[56],"tags":[69,78,81,187,70,71,72,73,188],"rightplace-folders":[],"class_list":["post-784","post","type-post","status-publish","format-standard","hentry","category-blogg","tag-engagemang","tag-foreningsutveckling","tag-kommunikation","tag-medlemskommunikation","tag-medlemsrekrytering","tag-medlemsstrategi","tag-medlemsutveckling","tag-medlemsvarvning","tag-praxisanalys"],"yoast_head":"\nAnv\u00e4nd medlemmens r\u00f6rlighet! • Trinambai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trinambai.se\/en\/anvand-medlemmens-rorlighet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anv\u00e4nd medlemmens r\u00f6rlighet! • Trinambai\" \/>\n<meta property=\"og:description\" content=\"En medlem \u00e4r en fri radikal, som kan r\u00f6ra sig p\u00e5 n\u00e4stan alla arenor i sin organisation. Hen kan representera sin f\u00f6rening p\u00e5 en privat middag eller p\u00e5 tunnelbanan, genom att tala om en av f\u00f6reningens fr\u00e5gor eller bara genom att b\u00e4ra en tr\u00f6ja med ett av f\u00f6reningens budskap. D\u00e5 \u00e4r medlemmen organisationens ansikte ut\u00e5t. 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