The Membership Model - recruiting, activating and keeping members (english)
270 kr
This book contains eight steps that will improve your ability to recruit, activate and keep members. The Membership Model is aimed at employees, elected representatives and volunteers who want to create a membership strategy or improve their organising work.
This book contains eight steps that will improve your ability to recruit, activate and keep members. The Membership Model is aimed at employees, elected representatives and volunteers who want to create a membership strategy or improve their organising work.
Some themes from the book:
- Identifying your unique role
- Increasing your diversity
- Attracting more members
- Creating an inclusive culture
- Handling discontent and keeping members
- Turning passive members into active members
- Overcoming recruitment resistance
- Evaluating your membership work
The Membership Model is written by Niklas Hill and Angeli Sjöström. The book is currently available in English, Swedish and Norwegian.
